Meta Ads for fence companies.
Meta Ads agency for fence companies in the United States.
We run Facebook and Instagram ads that put you, the owner, in front of homeowners in your service area who are thinking about a new fence. Each ad pairs you on camera with walk-throughs of your finished jobs and offers a free estimate. A three-question filter asks what job they need and screens out “maybe next year” and out-of-area requests, so the leads that reach you are real. First leads usually come in within 2–3 days.- 2–3 days
- to the first leads
- ~25 estimates
- in month one at $100 a day*
- 3 questions
- filter every lead before it reaches you
*Typical first month for a contractor with an average job around $10,000: about 60 leads, about 25 of them reaching an estimate. Your numbers depend on your market and ticket.
Apply for a strategy call →You, on camera
The ads that work best for contractors aren’t stock photos or a logo on a fence. They’re the owner, standing in front of the camera, saying who they are and what problem they fix, cut together with walk-throughs of real finished jobs.
It works because a fence is a big purchase from a stranger. When the homeowner has already seen the face of the person who’ll come out to measure, they trust you before the first call. We send you a script, you film it on your phone, our team edits it into ads.
The offer: a free estimate, no pressure
Every campaign leads with a free measure and estimate. No pushy sales talk, just a visit to see the yard and give a price. It’s the offer homeowners expect from a fence company, and it’s the one that books visits.
Three questions before a lead reaches you
The lead form is our first layer of qualification. Before anyone gets to you, they answer three questions:
- What kind of work do you need? New fence installation, repair, a gate or something else
- How soon do you want it done? As soon as possible, within a month, within 2 months or within a year
- Are you in our service area?
Anyone planning “within a year” or living outside your area is filtered out on the spot. Those are the tire-kickers who want a free price and never build. Then the form takes name and contact details, and our calling team takes it from there.
Website or instant form? We test both
We split-test sending people to your website against Meta’s instant form, then put the budget behind whichever books more estimates in your market. The three qualifying questions run on both.
The creative does the targeting
Meta’s ad system (Andromeda) now picks who sees your ads better than any interest list could. We set only your service area and hard demographic limits where they’re needed. Everything else, who the ad speaks to and what it promises, is decided by the script and the video. The targeting happens before the campaign is even built.
Fresh ads as your jobs come in
We launch five or six ads, keep the two that perform best and replace the other three. New creatives go in as you finish new jobs worth showing. Each ad comes at the work from a different angle and a different offer, so you’re not showing the same message to the same people over and over.
How it rolls out
- Week 1
You film to our script; we edit 5–6 ads and set up the account, form and filters.
- Days 2–3 after launch
First leads come in and our calling team phones each one.
- Month 1
At $100 a day, typically about 60 leads and 25 estimates; we keep the 2 best ads and replace the rest.
- Month 2+
Meta learns who books, lead quality and volume keep climbing, and we scale the budget.
What we need from you
- Access to your Meta ad account
- A payment method connected to the ad account (Meta bills ad spend directly, every 1–2 days)
- Photos and videos of your finished fences
- A short video of you, filmed on your phone to the script we send
Read next
Free guides and articles that go deeper on Meta Ads.
Works together with
What fence owners ask about Meta Ads.
Do Facebook ads work for fence companies?
Yes. Homeowners scroll Facebook and Instagram every day, and a finished fence is exactly the kind of thing that makes someone start planning their own. The ads work when they show the owner and real jobs, offer a free estimate and filter out people who aren’t ready.
How much should a fence company spend on Facebook ads?
Start at about $100 a day, around $3,000 a month, paid straight to Meta. For a contractor with an average job near $10,000, that typically brings about 60 leads and 25 estimates in the first month.
How many leads can I get from Facebook ads for my fence business?
At $100 a day, a typical first month is about 60 leads, with about 25 reaching an estimate. Volume and quality usually grow after that as Meta learns who books.
How long does it take for Facebook ads to bring in fence leads?
With a proven setup, the first leads usually come in within 2–3 days of launch, and the first estimates within the first few days. Agencies that quote 30–40 days are usually still testing on your budget.
Why are my Facebook leads for my fence company so bad?
Usually because nobody filters them. Without qualifying questions you get people planning “someday”, homeowners outside your area and people who never pick up. Our forms ask about the job, the timeline and the service area first, screen out the ones who aren’t ready, and our calling team qualifies every lead before it reaches you.
What kind of Facebook ads work best for fence contractors?
Videos of the owner on camera saying who they are and what they fix, cut with walk-throughs of finished jobs. A face builds trust before the first call, which stock photos and logos can’t do.
Do I need to be in my fence company’s ads myself?
It works best if you are, ideally the person who will do the estimate. Homeowners trust a face. We give you a script, you film it on your phone, and we edit it.
What offer should a fence company use in Facebook ads?
A free measure and estimate with no pressure. It’s what homeowners expect from a fence company and the offer that books the most visits.
Should my fence ads use a Facebook lead form or send people to my website?
Test both. We split-test the instant form against the website and keep whichever books more estimates in your market, with the same qualifying questions on both.
Do I still need to pick interests and audiences for fence ads on Facebook?
No. Meta’s system now finds the right people on its own. You set the service area and any hard demographic limits; the video and the script do the rest of the targeting.
Ready to fill the calendar?
Apply for a strategy call. We build your demo website and study your market before we talk.