Marketing that books fence jobs.
Marketing blog for fence contractors in the United States.
Straight answers for fence contractors: what to spend, where leads come from and how to win more of the estimates you already get.How Much Should a Fence Company Spend on Ads?
A practical ad budget for fence contractors: where to start, when to raise it, how Meta and Google returns change as you spend more, and what to measure.
Read the articleAre Angi Leads Worth It for Fence Contractors?
Why shared leads from Angi and HomeAdvisor are a hard way to grow a fence company, and what fence contractors use instead to get leads that are theirs alone.
Read the articleHow Fast Should a Fence Company Respond to a New Lead?
Speed to lead for fence contractors, from Robert Reign: why the first company to call books the measure, the follow-up cadence we run on every lead, and how to cover job-site hours and nights.
Read the articleFence marketing basics, answered.
I’m a small fence company with almost no marketing. What should I do first?
Start with the free basics: get your Google Business Profile verified and filled out, ask every customer for a review the day the job is done, and call new leads back within minutes. Once you can take on more estimates, add paid ads to bring in volume.
My phone only rings in spring. How do I get fence leads in the slow months?
Spread your leads across more than one source. Ads can reach homeowners before they start searching, local SEO keeps you visible when they do search, and regular follow-up brings back older leads. Referrals alone rise and fall with the season.
How do I know which of my marketing is actually bringing in fence jobs?
Track booked estimates, closed jobs and revenue by source. Ask every new customer where they found you, tag each lead by channel, and judge every channel by the jobs it brings in. Clicks and likes are easy to count and hard to bank.
Should my fence company buy shared leads or run its own ads?
Your own ads usually work out better over time. Shared leads go to several contractors at once, so the job often goes to whoever is cheapest or calls first. Leads from your own ads come to you alone, and you can see what each one cost.
What should I post on Facebook to get more fence jobs?
Your own finished jobs and you on camera. Short walk-throughs of real fences, before and after shots and a quick hello from the owner build trust. Posts help people who already know you; ads are what put you in front of new homeowners.
How often should I post on my Google Business Profile as a fence contractor?
Every few days is a good rhythm. Share photos of finished jobs with a short note on the job type and the town. Steady activity tells Google the business is real and busy, and it gives homeowners something to look at before they call.
How much of my week should go into marketing my fence business?
The basics take a few hours a week: asking for reviews, calling leads back fast and checking in with past customers. Running ads, SEO and follow-up properly is closer to a full-time job, which is usually when owners hand it off.
Why do homeowners stop answering after I send a fence quote?
Usually the follow-up was too slow or stopped after one try. Call within minutes of the request, then follow up by text and email over the next few days. Many homeowners collect a few quotes and book whoever stays in touch.
What’s the best way to get more referrals for my fence company?
Do a clean job, ask for the referral at the happy moment, and stay in touch afterward. A short check-in text a few months later reminds people you exist, and that’s often when they mention a neighbor or a friend who needs a fence.
Do I need to show my prices on my fence company’s website?
You don’t need exact prices, but a rough range helps. It filters out people looking for the cheapest option and makes the ones who reach out more ready to book. Keep the quote form short so asking for an estimate stays easy.
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