Fence company marketing in Massachusetts for fence contractors in Boston, MetroWest, Worcester and Cape Cod.

Lower your ad spend in the deepest winter months and put the time into the things that pay off in spring: Google profile posts, reviews, citations and following up on old quotes. Keep a small Meta Ads budget running so homeowners planning a spring fence find you first. When the ground thaws, raise spend before your competitors wake up.

Under the state building code, fences not over 7 feet high are exempt from a building permit. Your town's zoning bylaw still applies, and many towns set their own height limits, front-yard rules and permit steps. Check with the building department of the town where the job is.

Massachusetts General Laws chapter 49, section 21 says a fence that unnecessarily exceeds 6 feet and is maliciously put up or kept to annoy a neighbor is a private nuisance. The neighbor can sue for damages. Courts look at whether annoyance was the main purpose, so a tall fence with a real reason, like privacy or noise, is a different case.

At least 72 hours before digging, not counting Saturdays, Sundays and legal holidays, and not more than 30 days ahead. You also have to premark the dig area in white paint before you call. Utilities then mark their lines around your premarks.

The Massachusetts building code requires a residential pool barrier at least 48 inches high, with limits on gaps under and through the fence. Gates have their own requirements, and the local building department inspects the work. Knowing these rules on the first call is a big reason homeowners pick one fence company over another.

Inside Boston and Cambridge, most homes are apartments or condos, so fence demand is thin. The money is in the suburbs and in owner-occupied two- and three-family houses. Target the towns and neighborhoods where people own the yard and leave the rest out of your ads.

Sell both. Vinyl handles snow and freeze-thaw with little upkeep and sells well in the suburbs, while wood fits older colonial and Cape-style homes and some historic districts. Show real photos of each in your ads so buyers can picture it on their own house.

Verify your Google Business Profile with a shown address near Worcester, add work photos and posts often, build citations and keep real reviews coming in every week. Review count matters less than most owners think: a company with 30 reviews often ranks above one with 200. A profile with zero reviews, though, rarely ranks at all.

Usually not. Sites like Angi and HomeAdvisor sell each lead to at least 8 contractors, so you race strangers on price for a homeowner who is already tired of phone calls. Your own Meta Ads, Google Ads and Google profile bring leads that belong only to you.

Often because the homeowner got three or four quotes and nobody followed up. Call back within a day or two, then check in by text, and ask what would help them decide. Past quotes are also a good source of spring jobs, so a short message in late winter can bring some of them back.